10:00 - 10:20 Opening Session
Aleš Pulko, president of the Regional Chamber fo Craft and Entrepreneurship Maribor
Maria Sole Dorazio, BeReadi Alps project cordinator
10:20 - 10:40 Thematic Lectures 1 – Strategy of digital transformation of Slovenian tourism
Ana Savšek, Head of Digital Content Marketing Department, Slovenian Tourist Board
10:40 - 11:00 Thematic Lectures 2 - SMARTLAND - Smart Destinations in the Land of Venice
Gianluca Biotto, project manager Cluster SMARTLAND
11:00 - 11:30 Thematic Lectures 3 – Digitalisation activities in a small city hotel
Aleksander Legen & Gabrijela Zgaga, Atelje Virtua
Butique hotel and lounge bar ShangriLa is a great example of how one can transform and adapt to the most difficult of business situations. In our case studdies we will show you some of the productions examples that we did for these special client. From innovative aproaches towards the clients to special offers and new digital aproaches in communication. (VR, AR, App).
11:30 - 11:40 Thematic Lectures 4 – Tourism from Zero
Rudi Medved
Jaka Godejša
We are a group of young, committed people with one goal: to bring tourism back to its roots. Encouraged by the #TourismFromZero global initiative, we strive to highlight our local heroes, by offering them the necessary support to make them visible online.
11:30 - 11:40 Thematic Lectures 5 - Free WiFi Smart Village
Uroš Pivk, Sales Director EMEA
"neutrino8 builds Artificial Intelligence - driven solutions that capture and analyze data in real-time at any point of access, transforming connectivity from a cost center into revenue-generating asset for enterprises, carriers, governments and smart communities. Among those solutions are also WiFi-based solutions that digitalize villages, contribute in making villages smart and offer possibilities to monetize their hospitality capabilities. Concrete projects from two Interreg Alpine Space Smart Villages programme, Kungota and Šmarje pri Kopru, will be presented."
11:50 - 12:00 Thematic Lectures 6 - User experience on the destination`s web portal Visitmaribor.si
Urška Rožič, Digital Marketing Advisor
The renovated website of the leading destination Maribor - Pohorje is, at first glance, exactly like the city - lively. The main advantages of the site are personalized display of content tailored to the individual user and the direct booking of the experience. By the opinion of the Slovenian digital experts, the website received a WEBSI award 2020 for the best digital users’ experience. At the same time, it has won the second place in the tourism category.
